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After “yeh cup kahin nahi jaey ga” (This cup will go nowhere), “Goron ki baja di.... been” (We will trounce goras), etc., the Indian media came up with a new ad “Aanay do” (Let ‘em come) before Pakistan series against India. The ad shows the Indian cricket team captain Mahendra Singh Dhoni, along with a few other players, throwing down the gauntlet to Pakistani players and saying “Aanay do” in quite what-do-I-care manner.

[caption id="attachment_127" align="alignright" width="251"]Pouring scorn on opponents is not only harmful for India, but can also be a matter of extreme embarrassment in case of defeat (Photo: ICC) Pouring scorn on opponents is not only harmful for India, but can also be a matter of extreme embarrassment in case of defeat (Photo: ICC)[/caption]

Anyway, Pakistan came, contested and conquered. The green shirts now have unassailable lead of 2-0 in the three-match one-day international series.

Many people now think what Pakistan have achieved in India is more than what was being expected. The confidence that Pakistan got at the start of 2013 doesn’t seem to fade away anytime soon.

Pakistani fans were, of course, in jubilant mood after the victory and celebrated it with utmost enthusiasm. Sounds of gun firings and rolls of drums swept across the country, and the most mature fans were found distributing sweets.

Indians may have been the world champions, they may have the world’s richest and the most tempting India Premier League (IPL), but Pakistan have unarguably emerged as quite better side than India in the series.

Before any series in India, campaigns in the media are conducted in a way that make fans’ already exaggerated expectations unrealistic. Understandably after all the hype, defeat means death. When “this cup will go nowhere” team knock out of a tournament in the first round, when goras devour you like a piece of cake and when the team you had been asking to come, came and outplayed you—the irony is certainly unmistakable.

That’s why it is high time such ads should be avoided and cricket must be seen as cricket. Pouring scorn on opponents is not only harmful for India, but can also be a matter of extreme embarrassment in case of defeat.

Though Indian team are under severe criticism after having levelled Twenty20 series 1-1 and beaten 2-0 in the ODI series, the ad is still running on TV. May God give sense to Indian players, especially to their media.
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