sachin tendulkar india

Facebook and Google have positioned themselves to obtain the rights to broadcast international cricket matches in India, which are to be awarded on Tuesday, according to several local media.

The auctions conducted by the Board for Control of Cricket in India (BCCI) focus on the allocation of rights between 2018-2023. The two behemoths are not alone on the starting line. In particular, they will have to compete with the two current broadcasters, Star India and Sony Pictures Network India, as well as the YuppTV streaming service.

This is the first time that Google ventures into the sports rights sector in India. Facebook, which remains at the heart of several polemics, had already tried to get in September the broadcast rights of matches of the Indian championship, but had failed against Star India.

The allocation of broadcast rights for international matches is divided into several prizes, which include various geographical areas, in India and abroad, and media, television and digital. Facebook and Google would be well placed to obtain these digital rights, according to several Indian newspapers.
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